At PR Lab, we don’t just create buzz—we build lasting brand impact.

Customized Strategy

No two clients are the same. We develop tailor-made, impactful campaigns based on your unique goals.


Experienced Team

Our team brings years of marketing expertise and industry savviness to every project.

Unmatched Network

From top media and stylists to influencers and vendors, our deep industry relationships open doors for your brand.


Proven Results & Retention

We build long-term client partnerships, and there’s a reason why brands have trusted us for years!

The PR Lab name stems from our expertise of mixing a variety of communications components to keep your brand at the forefront of consumers’ minds.

Meet the Collective

Our group isn't just experienced—we're a collective of industry veterans, each with a unique background and a shared passion for amplifying brands. From seasoned communications leaders and CEOs to award-winning journalists and Emmy-recognized set decorators, our diverse expertise allows us to approach every project with a fresh perspective and a deep understanding of the ever-evolving marketing landscape.   

We've secured top-tier media placements, facilitated high-profile product integrations, produced experiential events, led successful influencer campaigns and so much more.

At PR Lab, you're not just working with a team, you're partnering with a powerhouse of experience. 

  • Niki Ostin Headshot

    Niki Ostin

    Founder, PR Lab

  • Jolene Abbott  headshot

    Jolene Abbott

    Marketing Executive

  • Jessica Cohen headshot

    Jessica Cohen

    Brand Integration Specialist

  • Lindsay Hoffman headshot

    Lindsay Hoffman

    Influencer Marketing Specialist and Reporter

  • Jen Cullen Williams headshot

    Jen Cullen Williams

    PR & Communications Consultant