Niki Ostin – Founder, PR Lab

Niki Ostin is a seasoned communications leader with extensive experience in developing and executing strategic marketing campaigns that elevate consumer brands. As the founder of PR Lab, she has worked across industries including jewelry & watches, eyewear, lifestyle, wellness, and technology, delivering impactful results through earned media, experiential events, influencer marketing, and product placement.

Her impressive client roster includes Movado Group, Platinum Guild International, Tura Eyewear, Adobe, Sylvania Lighting, and Pluto TV, among others. Niki has secured top-tier media placements, facilitated high-profile product integrations, and produced influential events such as Mashup LA, StyleLab Jewelry Suites, and the B4B live auctions to support cancer research.

Before launching PR Lab, Niki spent a decade in public relations at top firms, including Clifford PR, Euro RSCG Magnet, and FOX. She holds a B.A. in English/Cultural Studies from McGill University and earned a certificate in Film, TV, Video, and New Media from UCLA, specializing in entertainment publicity. For over 10 years, she served as a guest lecturer at UCLA in public relations.

Niki is a proud member of the Women’s Jewelry Association and The Academy of Television Arts & Sciences.