SYLVANIA Natural™ Series LED Light Bulbs:
Promoting Lighting as a Tech and Wellness Product
The Challenge
With the launch of their Natural™ Series LED light bulbs with TruWave Technology™, the makers of SYLVANIA General Lighting needed to stand out in an already crowded market. These bulbs offered a superior alternative to natural light, but the challenge was twofold:
Differentiate the product from the many other light bulbs launching at the same time.
Engage Millennial and Gen Z consumers—a demographic that doesn’t typically think much about light bulbs.
The Strategy
We developed a targeted YouTube influencer campaign to make lighting relevant, engaging, and fun. We partnered with top-performing YouTube creators across multiple categories, including lifestyle and home improvement, ensuring the content reached diverse audiences.
Authentic Storytelling – Influencers were given creative freedom to naturally integrate the bulbs into their videos in ways that best resonated with their followers.
Multi-Platform Promotion – Creators amplified their content across social media platforms to maximize reach and engagement.
Trackable ROI – Each influencer received a unique product link to track conversions and directly measure sales impact.
The Results
Millions of Views – High engagement across multiple videos.
#3 Trending Video on YouTube – One influencer’s video hit the top trending list, driving massive visibility.
Genuine Audience Engagement – Viewer comments reflected excitement about the product and its integration.
Direct Sales Impact – The influencer campaign successfully contributed to measurable product sales.
The Impact
By leveraging YouTube’s most influential voices, we helped SYLVANIA’s Natural™ Series LED bulbs shine in a competitive market—creating awareness, excitement, and real results among a younger consumer base.