StyleLab Jewelry Loaning Events:
Elevating Independent Designers During Awards Season
The Challenge
Emerging jewelry brands often lack the budget to pay celebrities to wear their designs on the red carpet or social media. Our challenge was to position independent jewelry designers in front of the most influential wardrobe stylists and nominees leading up to major awards shows, including the Emmys, Golden Globes, SAG Awards, and Academy Awards.
The Strategy
We created StyleLab Jewelry Loaning Events, an exclusive jewelry experience designed to simplify and elevate the loaning process for both designers and stylists. Unlike traditional “gifting suites,” our invite-only experience featured over 20 independent brands, giving stylists access to a curated selection of spectacular, high-end jewelry in one place. Stylists loved the ability to mix and match pieces from multiple designers to create unique red carpet looks.
To streamline the process, we also:
Coordinated insurance coverage to ensure safe handling of valuable pieces.
Offered a delivery service for added convenience.
Provided hands-on support to help stylists select the perfect jewelry for their clients.
The Results
Celebrity & Media Exposure – StyleLab jewelry was worn by top talent, including Lily Collins, Suki Waterhouse, Zoe Kravitz, and numerous award-winning nominees. Pieces were also featured on television personalities from E! News and Access Hollywood.
High-Value Jewelry Sales – Celebrity selfies and social media exposure led directly to multiple high-value sales for participating brands.
A Decade of Success – Over the past 10+ years, StyleLab Jewelry Loaning Events became the go-to pop-up showroom for stylists and celebrities, solidifying its place as a must-attend event during awards season.
The Impact
By providing unparalleled access to top stylists and A-list talent, StyleLab Jewelry Loaning Events helped independent jewelry designers shine on Hollywood’s biggest nights.
The Campaign in Action
