Our Work
Case Study :
INEX GEAR
Launching a Personal Protective Gear Company During the COVID-19 Pandemic
CHALLENGE
We were tasked with launching INEX GEAR, a personal protective brand that includes non-medical face masks and bandanas. We needed to generate product awareness among consumers very quickly in a space that is cluttered with thousands of protective gear brands.
SOLUTION
We developed a strategic and comprehensive plan that focused on outreaching to media outlets in a variety of categories, social media marketing, influencer relations, affiliate marketing, and 24/7 customer support. From consistent media pitching that focused on the unique qualities of INEX GEAR products to creating a gifting program for social media influencers and celebrity stylists, to offering customers special promo codes and incentives for tagging the brand on social media, the marketing activities remained constant.
RESULTS
INEX GEAR products have been featured in top media outlets including Real Simple, InStyle, Conde Nast Traveler, Rolling Stone, Good Housekeeping, and Forbes, to name a few.
Due to our consistent customer support, consumers became authentic brand ambassadors which resulted in tagged social media posts, brand loyalty, and increase in social media engagement and ultimately sales.
Case Study :
VIRTUAL MASHUP LA HAPPY HOUR SERIES
CHALLENGE
Since 2017, Mashup LA has been the in-person event of choice for brands to engage with social media influencers in a variety of categories and platforms (Instagram, TikTok, YouTube, etc.). Given the current pandemic, we were unable to produce any in-person events.
SOLUTION
We brought our experiential in-person event concept into the homes of social media content creators with the launch of the Virtual Happy Hour Series. During each virtual event on Zoom, sponsors were able to engage with a curated group of 20 US-based influencers and highlight their brand through interactive activities and a lively discussion. Imagine a live virtual wine tasting, an interactive trivia game, and a make-your- own ice cream tutorial. Guests received Mashup LA Quarantine Survival gift boxes filled with sponsored items that were delivered to their home prior to the virtual event.
RESULTS
Both the sponsors and the influencers were excited to participate and build relationships following each event. In our launch event alone, we had 20 micro content creators attend with a total number of 11 million followers and over 250 tagged posts!
Case Study :
The Makers of SYLVANIA General Lighting Social Media Influencer Video Campaign
CHALLENGE
The Makers of SYLVANIA General Lighting launched their new Natural™ Series LED light bulbs with TruWave Technology™. These light bulbs provide the best alternative to natural light by mimicking the natural light spectrum. With the large number of light bulb companies debuting new products all the time, how does our client stand out from the crowd? And, how do we make lightbulbs fun and exciting to their targeted millennial and Gen Z consumers?
SOLUTION
Create a targeted YouTube video campaign. We focused on top performing YouTube influencers in a variety of categories, from lifestyle to home improvement. Each influencer had creative freedom to organically integrate the light bulbs and the brand messaging into their video so that it would resonate best with their viewers. We also provided each influencer with a unique product link to share with their audience in order for the client to track sales. All influencer videos along with promotion on their other social media platforms posted in a short period of time.
RESULTS
The videos were very well received as reflected in the viewer comments specifically related to the product placement. Combined there were millions of views, and one of the videos was Trending #3 on YouTube. These videos also contributed to direct product sales.
Case Study :
Platinum Guild International Collaborations
CHALLENGE
Platinum is competing with all other precious metals and alternative materials for share of voice in the media. Additionally, the consumer was unaware of the benefits of choosing platinum for their bridal or luxury fashion purchase. Over the past 15+ years, our goal has been to educate the media on platinum’s qualities, and share the plethora of designs so that ultimately the consumer will desire platinum.
SOLUTION
We developed and implemented newsworthy influencer programs with celebrities, stylists, bridal experts, and notable jewelry designers, where our ambassadors are promoting platinum as a credible expert. Over the years, we’ve spearheaded partnership programs with Rachel Zoe, Monique Lhullier, Colin Cowie, and many more. We’ve built relationships with hundreds of jewelry designers on behalf of Platinum Guild International, and we’ve also showcased platinum in creative ways. For example, we partnered with a beauty service to provide the world’s most expensive manicure – made with real platinum and diamonds – at media and influencer events.
RESULTS
From platinum jewelry media previews hosted by our ambassadors to trend coverage with platinum messaging in People magazine, Us Weekly, Vogue, E! News (to name a few) and red carpet placements, we are consistently generating awareness for the metal and showcasing its relevance to the consumer. Additionally, major jewelry designers are now including “platinum” in their own media alerts.
Case Study :
StyleLab Jewelry Loaning Events During Awards Show Season
CHALLENGE
Emerging jewelry brands don’t have the budget to pay a celebrity to wear their designs, whether on the red carpet or even in social media posts. Our goal was to showcase select “red carpet” jewelry designs from a variety of independent designers to the most influential wardrobe stylists and nominees prior to key award shows (Emmys, Golden Globes, SAG Awards, and Academy Awards).
SOLUTION
Give stylists access to product and simplify the loaning procedure. Instead of the oversaturated and tacky “gifting suite”, we coordinated a jewelry suite (featuring over 20 independent brands) with the purpose of providing spectacular and expensive jewelry from a variety of designers in one place. Stylists loved the idea of mixing pieces from different designers to create their desired look. We also coordinated the insurance, and even provided a delivery service.
RESULTS
From television anchors on E! News and Access Hollywood, to Lily Collins, Suki Waterhouse, Zoe Kravitz and many award winners, we consistently have top influencers wearing jewelry from the StyleLab suites. Also, celebrity “selfies” have resulted in multiple high value jewelry sales! Over the past decade, the StyleLab Jewelry Loaning Events remain a “one stop pop up shop” for wardrobe stylists and celebrities.
Case Study :
Blake Kuwahara Eyewear Media Preview
CHALLENGE
There are a large number of eyewear brands launching each year. Additionally, many brands have the support of major manufacturers with significant marketing budgets. The Blake Kuwahara eyewear collection is a niche brand with a luxury price tag, but without the big marketing budget. The brand’s goal was to garner media coverage.
SOLUTION
We chose to highlight Blake’s unique design background and make him the “celebrity” spokesperson. Our approach was to target the design and upscale fashion / lifestyle media outlets before reaching out to mass media. Additionally, we arranged for Blake to meet the fashion media in New York where he explained his design aesthetics and story behind the brand, and also helped the media select the best frames for their face shape.
RESULTS
From an exclusive interview with the top fashion trade publication Women’s Wear Daily, to The Wall Street Journal and Robb Report Magazine we generated a lot of attention for both Blake and his eponymous eyewear collection.
Events
Mashup LA Social Media Influencer Events
Mashup LA is a new hybrid event category. It’s an experiential activation gifting suite meets cocktail hour with 150 of the world's most engaging micro and macro social media influencers from a variety of categories and platforms. This intimate event provides guests the opportunity to connect with brands by indulging in highly curated, interactive experiences.
The House Social Media Influencer Events During VidCon Week
The House is the unofficial exclusive after-party during VidCon Week, the world’s largest social media influencer convention. This event is the only one of its kind providing 400 influencers and brands unparalleled access to each other through exciting, shareable experiences with targeted brands.
Babes For Boobs Los Angeles Live Bachelor Auctions to Support Breast Cancer Research
Celebrating 7 years! Babes For Boobs is unlike any other breast cancer awareness event in the country. Open to the public, the annual event attracts over 400 attendees with all proceeds donated to Susan G. Komen Los Angeles. From the international press coverage to celebrity attendance, a live bachelor auction and sponsor activations, Babes For Boobs has set a precedent for how to modernize a traditional non-profit event.