Mashup LA:

Connecting Brands & Influencers

The Challenge

In the evolving landscape of influencer marketing, brands struggle to find reliable, strategic influencers to promote their products, while influencers seek meaningful brand collaborations. Since 2017, have created and produced Mashup LA, a premier event designed to connect consumer brands with 150+ targeted social media influencers through interactive experiences in a live event setting.

Unlike traditional influencer events, Mashup LA is not a trade show, a fan convention, or a pay-to-attend gathering. Instead, we hand-select engaged, high-impact creators who are genuinely interested in forming brand partnerships.

The Strategy

  • Curated Influencer Selection – A carefully vetted guest list ensures high-quality partnerships between brands and influencers.

  • Interactive Brand Activations – Instead of static booths, we create immersive brand experiences that encourage authentic engagement and content creation.

  • Organic Collaboration Model – Influencers attend because they value the event, not because they’re paid to show up—creating genuine, long-term partnerships with brands.

  • Proven Industry Relationships – With years of experience in the influencer space, PR Lab has built strong personal connections with top creators, making Mashup LA a trusted networking hub.

The Results

  • Sponsorships & Collaborations – Brands such as Philips Hue, Pacsun, Coca-Cola, Smartwater, Pixi Beauty, Raising Cane’s, and Carl’s Jr. have leveraged Mashup LA to expand their influencer marketing strategies.

  • Massive Social Reach – The event has consistently delivered:
    • 300M+ Combined Social Reach of Guests
    • 12M+ Total Social Media Impressions
    • 280% Engagement Rate
    • 500+ Social Media Posts

The Impact

Mashup LA has become a trusted platform for fostering organic brand-influencer relationships, driving long-term collaborations, and increasing brand visibility. By prioritizing face-to-face connections and authentic engagement, we have established Mashup LA as a must-attend influencer marketing event for brands looking to make a lasting impact.

The Campaign in Action

Woman laughing at Mashup LA event where influencers are signing a car
Pluto TV popup with people mingling around a booth
Man and Woman at Mashup LA event where influencers are signing and drawing on a car
Four women posing for the camera at a makeup booth with one woman doing another's makeup
Man pointing to and drinking a smoothie in front of Smoodi brand activation
Two woman smiling at Mashup LA event
Woman getting her nails done at Mashup LA event
Woman showcasing smartwater product at Mashup LA event
Two influencers smiling and showing smartwater product
Woman smiling at Mashup LA event where influencers are signing and drawing on a car
Woman in red dress smiling and holding out Empress Gin drink
Two women getting Raising Canes at the Mashup LA event