Blake Kuwahara Eyewear:
Building a Luxury Eyewear Brand with Media Outreach
The Challenge
In a highly competitive eyewear market, where major manufacturers with large marketing budgets dominate, niche brands often struggle to stand out. The Blake Kuwahara eyewear collection is a luxury brand with a high price point but without the extensive advertising resources of larger competitors. The goal was to generate impactful media coverage to build brand awareness and credibility.
The Strategy
Positioning the Designer as the Brand’s "Celebrity" Spokesperson – Rather than competing on budget, we leveraged Blake’s design background and reputation to tell a compelling brand story.
Targeted, High-End Media Outreach – We prioritized design, fashion, and upscale lifestyle media before expanding to mainstream publications.
Personalized Media Engagement – To create deeper connections, we arranged for Blake to meet top fashion media in New York, where he personally shared his design inspiration and helped journalists select the best frames for their face shapes.
The Results
Exclusive Interview with Women’s Wear Daily – A top-tier fashion trade publication, securing credibility within the industry.
Major Media Coverage in The Wall Street Journal & Robb Report – Elevating the brand’s luxury positioning and increasing visibility among affluent consumers.
Ongoing Brand Awareness – The media exposure helped establish Blake Kuwahara as a sought-after name in high-end eyewear, reinforcing the brand’s credibility and desirability.
The Impact
By crafting a strategic PR campaign focused on storytelling, exclusivity, and direct media engagement, we helped Blake Kuwahara Eyewear carve out a space in the competitive luxury eyewear market—without needing a massive marketing budget.
