B4B Live Bachelor Auctions:
Supporting Women’s Health Initiatives
The Challenge
Consumer brands were seeking an innovative and engaging way to support the fight against breast cancer while increasing their visibility and impact within the community. The challenge was to create an event that would attract attention, generate donations, and provide sponsors with a unique platform to align with a meaningful cause.
The Strategy
We conceptualized and produced Babes For Boobs, a high-energy live celebrity bachelor auction with brand activations that ran for five years. Held at the iconic El Rey Theatre in Los Angeles, the event provided businesses and celebrities with a fun and interactive way to support breast cancer research. With over 400 attendees annually, all proceeds were donated to Susan G. Komen Los Angeles, making a significant impact in the fight against breast cancer.
The Results
Redefining Non-Profit Events – Babes For Boobs set a new standard for modernizing charity events, merging entertainment with philanthropy.
High-Profile Press Coverage – Featured in Us Weekly, Page Six, People, ESPN, and other major media outlets.
Celebrity Involvement – Hosted by Sharon and Kelly Osbourne, Lance Armstrong, and reality TV stars from The Bachelor, The Bachelorette, Vanderpump Rules, and The Real Housewives of Beverly Hills.
Strong Brand Sponsorships – Secured partnerships with Spanx, Bliss Spa, Orange Theory, Drip Hydration, Hippeas, Suja, and Celsius, among others.
The Impact
Babes For Boobs successfully combined entertainment, philanthropy, and brand engagement, proving that charitable initiatives can be both impactful and exciting.
The Campaign in Action
